LinkedIn Content Creator

PARADOX

Attention

We are looking for a passionate LinkedIn Content Creator whose writing, content creation skills and deep knowledge of the LinkedIn realm will impact hundreds of thousands of people every week.

Your primary mission will be to develop Paradox’s brands on LinkedIn to steadily impact our audience and make our brands’ presence grow on LinkedIn.

Entrepreneurship, personal growth, human psychology, coaching…

If you resonate deeply with those subjects AND have a fondness for LinkedIn, this might be the dream job for you!

 

  • Full time Job
  • Ideal Location : Geneva - Paris - Dubai
  • Remote Possible

Let’s talk about YOU

1. Are you passionate about human psychology, science and personal growth?

2. Are you passionate about the accomplishments of the world’s greatest leaders and companies?

3. Are you inspired by creating content that awes people, making them say “WOW” after reading the very last words of your post?

4. Are you passionate about LinkedIn and social networks in general?

5. Are you passionate about writing, storytelling, copywriting and any approach that makes a LinkedIn post go viral?

6. Do you like to turn a complex idea into a simple one so that your reader can understand it and get the most out of it?

7. You want your content to have an impact and be read and consumed by thousands of people…

8. Those who have already worked with you have recognized your tireless desire to progress and have been bluffed by the results of the content you create on social networks?

 

So let’s talk…

If you’re reading these lines, you probably love creating content on social networks. However, maybe you have a desire somewhere inside of you to do even more than that : creating content that impacts people’s lives…

If you aspire to do just that, here are…

🎯 Your 5 main missions :

 

1. Create at least 7 LinkedIn posts a week for David Laroche’s LinkedIn account and Paradox’s other brands…

  • Making David Laroche’s brand grow on LinkedIn is one of our biggest priorities as Paradox social media team. Moreover, we also want to develop Paradox’s other brands (Business Impact, Effective Coaching Institute, Paradox Media…) and you’ll play a big role in this mission…
  • The majority of the LinkedIn posts we create are plain written posts. So one of your key missions will be to create quality, in-depth posts that awe people by the amount of value they get from it when they read
  • Most of our posts are also backed by stories of “legends” (people who made history and are considered masters in their field) or scientific studies that reinforce our expertise and our credibility.

 

2. Create a whole and coherent editorial line

  • In addition to the regular posts you’ll create for Paradox Brands’ LinkedIn accounts, another key mission of yours will be to interweave other strategic posts. Those include promotional posts aiming to boost traffic towards our new blog articles or our new YouTube videos that get published every week.
  • You’ll also be asked to include in the editorial calendar the redistribution of the top videos posted on our Instagram accounts providing that they are relevant and in tune with our LinkedIn editorial line

 

3. To test different formats, to be looking for the next format that will be a hit and to be on the lookout of the new hacks and trends to make a content go viral.

  • As you know, the LinkedIn algorithm is evolving regularly. For this matter, one of your other key missions will be to regularly adapt our LinkedIn strategy and the way we create our posts in order to make them in tune with the evolutions of the platform

 

4. Analysing :

  • Study the feedback from your articles, the interaction they generate in order to draw conclusions, and… 
  • Bring out what works and deliver it to the rest of the team.

5. Continuous training and improvement

  • At Paradox, improving is not just a matter of practice; every team member is asked to do deliberate practice. That is, making a conscious effort to progress on specific aspects of your mission (such as your articles’ headlines, paragraph structure, sentence length, choice of the lexical field…) It’s something we love… this feeling of seeing yourself progress and controlling that progress!

Your mission is one thing, but it seems essential that we tell you more about us, because we are not looking for people who are just looking for a job.

In fact, the people we recruit have no trouble finding a job, are even already employed or could be freelance, but they join us because they find something with us that they can’t find elsewhere…

Join an adventure full of ambition
Build something great as a team,
and contribute to a project that changes lives and goes beyond them.

But the best thing is for you to read the following and see if it resonates with you

Who are we ?

We believe that too many people end their lives with regrets. That’s why…

Our mission

Give ambitious people the tools to think for themselves and live the life that truly inspires them

Basically we provide a set of tools and strategies on productivity, leadership, coaching and marketing…
through mobile apps, e-learning platforms, events and a strong presence on social media.

Today, the education industry faces three major issues :

1. An effervescence of unfounded theories

To address this issue, we have surrounded ourselves with scientists, top athletes (Fred Bousquet, Frank Leboeuf, Serge Betsen among others), artists (Barry Osborne, producer of The Lord of the Rings and The Matrix), entrepreneurs (Marc Simoncini, Frédéric Mazzella, Gary Vaynerchuk, Janine Allis) and many other leaders and experts to dissect their strategies and share counter-intuitive and thought-provoking ideas.

2. Ideas that are worthwhile but shared in a boring way
and which unfortunately don’t catch attention.

3. Change is hard. And knowledge only works for too few people

We found our answer in the Greek Mythology, with the Ulysses Pact.

Ulysses of his (Greek name Ὀδυσσεύς, Odysseus) wanted to hear the Sirens’ song, but all of those who tried died doing so. So he decided to put wax in his men’s ears so that they could not hear and had them tie him to the mast so that he could not jump into the sea. For the first time ever, someone was able to listen to the sirens while surviving. Ulysses didn’t succeed because of willpower, but because of an ingenious system that gave him no choice but to succeed. And this is what had been called the Ulysses' Pact.

This is why…

Our AMBITION

is to make our trainings about entrepreneurship and coaching as attractive as watching Netflix and as effective as Ulysses' Pact.

In order to become the go-to place for ambitious people to get results.

To remember this every day, we created the 100,000 Dreams Wall, 
It's a great feeling for the team to hang a new dream every day in our office, one that has been fulfilled by one of our clients.

Today, this approach has paid off and has enabled us to exceed one

followers on social media
and to organize online events and training courses attended by thousands of people across the globe.
To have articles or interviews in many media, here are some of them:
That’s all well and good, but we wanted more than just personal branding around David Laroche.
So we created 2 new brands with international ambitions :

The first one called Business Impact to serve established entrepreneurs to Grow Their Business

And the second Effective Coaching Institute to train people become exceptional life and executive coaches.

And that’s where you come in…

Pourquoi nous rejoindre ?

Nous ne voulons pas que ton “meilleur” jour soit le vendredi
Mais que tu aies le sourire chaque matin.

Une culture qui mêle bien-être, performance et sens.

Entreprise ambitieuse

Tout en étant décontractée, nous ne nous contentons jamais 
d’”assez bien” et nous cherchons toujours le prochain projet fou à  réaliser. 
Une entreprise en pleine croissance, synonyme d’opportunités  d’évolution !

Centrée sur le client

Notre objectif est de surprendre nos clients en leur faisant vivre une  expérience qu’ils n’ont jamais vue auparavant. Et faire ce qu’il faut pour avoir un impact dans leur vie.

Autonomie

Nous croyons que les TOP PERFORMERS s’épanouissent dans la confiance et la liberté et qu'ils le méritent car ils font vraiment avancer les choses. 
Nous voulons que tu sois inspiré et non pas micro-managé.

Croissance

Apprendre, se former, et se développer fait partie de notre culture. C’est facilité, encouragé et célébré. Avec nous, tu sais que tu seras poussé à progresser

Un travail qui a du sens

C’est quelque chose de se réveiller avec ce sentiment que tes talents contribuent à la vie des gens et aident des dizaines de milliers de personnes à vivre la vie qui les inspire.

A Players

Nous nous faisons un devoir d’essayer de recruter
des gens meilleurs que nous

Remote by design depuis le 1er jour

Remote Hackers dans l’âme Pour nous, le remote n’est pas une chose qui nous a été imposée à cause du confinement. 
Il fait partie de notre culture, et ce depuis le premier jour. 
Nous expérimentons toujours de nouvelles façons de rendre le télé-travail aussi chaleureux que nos bureaux.

Une équipe de bonne humeur

À tout moment, tu risques d’entendre des personnes l’équipe sortir des blagues et rire. Nous croyons que s’amuser fait partie du process qui permet la création de choses extraordinaires.

Pour nous, le travail idéal combine 
des collègues exceptionnels et des défis inspirants.

Notre version de l’environnement de travail idéal est d’être entourés 
d’une équipe de personnes qui sont extraordinaires dans ce elles font 
à la poursuite d’objectifs communs ambitieux.

C’est dans une telle équipe que tu apprends le plus, que tu fais ton
meilleur travail, que tu t’améliores le plus rapidement et que tu 
t’amuses le plus.

But that’s not all…
We believe that people do their best when they feel their best
which is why we provide incredible benefits

Flexible Hours What’s more important to us is the value you provide rather than when you work

350€ credit of fitness activity It can be for your gym membership, yoga studio membership, running shoes, race

Yearly amazing Team Trip We travel somewhere in the world
To connect, celebrate and be clarify our next challenge

Great Office It is something to work from a place where there is a limitless view

Standing desks for everyone for anyone working remotely we’ll give you give a 350€ credit to have an amazing standing desk

Work where you want The luxury of working from home or everywhere in the world

Modern Tools Modern tools make our life so much easier, we love them and

Mac Oh my god we are Mac lovers,
Yes they are expensive but you deserve it

*for full time employees

The FREEDOM
to work from everywhere in the world

Work from anywhere in the world. Your home, our beautiful Paris or Dubai offices, a
co-working space, on the road, you name it. We want you to work where you feel great

Or from our beautiful Offices in Dubai or Paris

From the heights of Dubai

Quentin loves to start his day with a coffee
on the terrace reflecting on his one thing
Yes these are really your future offices
Rooftop on the 43rd floor with terrace

To the lights of Paris

office-paradox-paris
paradox-group-paris

To work from anywhere in the world is incredible, but we still need to live real moments together
Laughing, clarifying the vision, sharing our new goals
that’s why we organise an…

Amazing Annual Retreat

The ideal candidate: 😍

It’s for you if:
  • You have a facility to create written content
  • You feel inspired to write about entrepreneurship, personal growth, human psychology and coaching
  • You have a deep knowledge of LinkedIn algorithm and maybe even more than that : you love this platform
  • You are a pedagogue, you like and know how to convey an idea to your audience using various tools.
  • Spelling and grammar have no secrets for you.
  • You are interested in industries other than writing... that influence your writing skills.
  • You have a good mastery of copywriting skills.
  • You like to learn, read, take risks and try new things
  • Organized and rigorous: you manage to follow several projects in parallel, you are excellent in execution, result-oriented, and pay attention to details.
  • You are creative and resourceful in your ability to find solutions and ideas.

For example, you are able to propose ideas for topics and content before the team and other collaborators even talk to you about them.

It’s a massive plus if :

You have been aware of the message and tone of David Laroche and Paradox’s brands for several months or years.

*All the adjectives/nouns used are perfectly feminine! In fact, 50% of the team
is made up of women.

Language required :

French : … As you’ll be asked to create content in French

English : Being fully bilingual is a must at Paradox as we plan to break into the international and English-speaking market!

But maybe it’s not for you….

We don’t want people who are just looking for a “job”.
We are inspired by…

a culture of performance and ambition

We want to have an impact
And we dream to play in the big league, yes…

There are basketball clubs that were made to be amateur clubs and others who aspire to play in the NBA.
Both are great, and serve their purpose.

Playing in the NBA demands a lot more from the players, but for some it’s what they always dreamt about.
Some are repulsed by Michael Jordan’s high standards, we are inspired by him, by his dedication to his craft and his thirst for excellence.

For sure we have a lot to do in order to be able to say we play in the big league.
But we know we want it…
For us it’s not about NBA, it’s about creating awe for our clients, designing the best training and impact as many lives as possible.

Some people imagine that they will work in an easy and pressure-free environment.
But we have a very startup oriented culture where everything goes fast, where there are a lot of changes
and where we don’t always tell you exactly what to do and how to do it.

We tell each other things, even if they are uncomfortable, we prefer growth over the comfort of our ego and we like it! With us, expressing disagreement to a manager our to the CEO and knowing how to argue is valued!

We encourage critical and strategic thinking, we question our assumptions, we are attentive to our biases and we try to put our energy where the leverage is the greatest.
Do you see criticism as a personal attack? Are you willing to receive regular feedback to help you progress?
Are you ready to welcome them? To give it to others?

Again, we are aware that sometimes it’s not comfortable
but we know that for some people it’s the kind of environnement they always dreamt about.
If it’s your case, then we’re going to love working with you
(and you’ll be cherished with us!),
And if so come and write the next chapter with us.

Global Evaluation Criteria

 

Attributes Weighting Applicable to the job
Risk Taking 1 Yes
Leading Edge 1 Yes
Education 1 Yes
Experience 1 Yes
Organization/Planning 1 Yes
Self-Awareness/Feedback 1 Yes
Empowerment 1 Yes
Team Player 1 Yes
Communications—Oral 1 Yes
Communications—Written 1 Yes
Customer Focus 1 Yes
Selecting A Players 1 No
Redeploying B/C Players 1 No
Coaching/Training 1 No
Goal Setting 1 Yes
Judgment/Decision Making 2 Yes
Strategic Skills 2 Yes
Pragmatism 2 Yes
Resourcefulness/Initiative 2 Yes
Conflict Management 2 Yes
Compatibility of Needs 2 Yes
Independence 2 Yes
Stress Management 2 Yes
Adaptability 2 Yes
Likability 2 Yes
Listening 2 Yes
Balance in Life 2 Yes
Negotiation Skills 2 Yes
Persuasiveness 2 Yes
Team Builder 2 Yes
Intelligence 4 Yes
Analysis Skills 4 Yes
Creativity 4 Yes
Conceptual Ability 4 Yes
Integrity 4 Yes
Assertiveness 4 Yes
Vision 4 Yes
Energy/Drive 4 Yes
Enthusiasm/Passion 4 Yes
Ambition 4 Yes
Tenacity 4 Yes

SCORE CARD

Key results :

1- You made us Hit the 150k followers mark across our different social media platforms (Instagram, TikTok, Facebook and Linkedin)

 

2- You built up a team of A-Players to support your mission : You’ve got one video editor, one writer and one social media designer that fully support you :

    • An excellent copywriter in charge of creating engaging captions as well as catchy headlines and in charge of extracting astonishing and appealing quotes
    • An excellent video editor in charge of creating amazing video content at scale for Instagram, Facebook and LinkedIn
    • An excellent TikTok creator dedicated to create content for our TikTok account
    • An excellent graphic designer in charge of creating amazing visuals in sync with our brand vibe

3 - You have set up a system that allows us to publish 2 posts minimum a day on Instagram, Facebook and TikTok (including at least one video a day) and at least 4 pieces of content a week on LinkedIn

 

4 - You made us hit the mark of 2 million monthly video views on TikTok

 

 

Expected results at 30J and 90J

After 30 days :

    • You set up an editorial calendar composed of 60 high end quotes and Instagram carrousels scripts ready to be designed by our social media designer

After 90 days :

    • You set up a system with your team that enables the steady redistribution of +25 pieces of content a week across all platforms (Instagram, Facebook, TikTok and LinkedIn)
    • You have a team composed of a writer, a video editor and a designer that fully support you in your goal
    • You made us hit the mark of 2 million monthly video views on TikTok

Scorecard : Expected Results

After 3 months:

    • Set up a system that enables the steady redistribution of +25 pieces of content a week across all platforms (Instagram, Facebook, TikTok and LinkedIn)
    • Have 3 profiles hired and at your disposition : one social media designer, one writer and at least one video editor
    • Hit the mark of 50k accounts reached monthly on Instagram
    • Hit the mark of 500k monthly video views on TikTok

After 6 months:

    • Hit the mark of 5k profiles visits each month on Instagram
    • Hit and maintain a posting frequency of 2 posts a day on Instagram
    • Hit the mark of 400k overall likes generated on TikTok

After 1 year:

    • Grow our Instagram account to 30k followers
    • Register an engagement rate of at least 2% on Instagram

How to apply and join the adventure ?

Recruitment process

Any copy-pasted and non-personalized application goes directly to the trash can.

⚠️ To complete the recruitment process, each candidate must organize calls with his or her previous managers. If you are not comfortable with this idea: do not apply ⚠️

TO APPLY :

All you have to do is to fill out a short questionnaire by clicking on “APPLY NOW”.
We will ask you to attach your CV (incomplete applications will not be considered).

Google in its early days conducted 12 job interviews.
Apple still does between 9 and 12.
We do 4.

Some will find that it’s still too much but for us it’s the right balance to make sure this job is right for you as we want to avoid as much as possible that in 3 or 6 months, you or we realize that this job is not for you so we avoid as much as possible these always uncomfortable moments. For you, and for us!

❌ Any copy-pasted and non-personalized application goes directly to the trash can.

⚠️ To complete the recruitment process, each candidate must organize calls with his or her previous managers. If you are not comfortable with this idea: do not apply ⚠️

If it's ok for you, come and write the next chapter with you 🚀🚀🚀🚀

Recruitment process

📃 A quick 7 to 8-minutes survey
🎥 A 3 min video to introduce yourself
📞⚡️*A 15-minutes call * by zoom or by phone
📞🌟A 60-minute CULTURE interview by Zoom or by phone to better understand your background and check in depth the alignment with our values and culture
📞 ⚙️ A 60-minute TECHNICAL interview with your future manager to align with what would be expected from you and to assess your specific skills.
⚠️ Reference Calls: you organize for us at least 3 calls with former managers. We do this because it’s the insurance for you and the team to be surrounded by A-Players, and it’s also a way to get to know you and make your onboarding easier.

Welcome aboard!