Social Media Manager



We are looking for a star in Social Media Management, someone who lives, thinks and breathes social media.

Your main mission will be to manage Paradox’s social networks along with the social media team in place and with the end goal of making Paradox brands the most iconic brands in their field.

Every day, you will strive to create outstanding content to inspire our community and bring the tools and strategies to the people who dare to dream big.

This is a full time position.


  • Full time Job
  • Ideal Location : Geneva - Paris - Dubai
  • Remote Possible

The position: Social Media Manager at Paradox

Paradox’s mission is the following : help the ambitious defy the statu quo and live the life that truly inspires them.

If you want to have responsibility, autonomy and the feeling of having a strong impact on the growth of a global company, then this is the place for you!

But first, let’s start with a little bit of context…

Paradox has 3 brands : David Laroche’s personal brand, Effective Coaching Institute and last but not least, Business Impact.

For this matter, and as one of Paradox’s Social Media Managers, here are…

🎯 Your 6 main missions :


1. Make Paradox’s social networks skyrocket

  • Your goal will be to help develop the brand awareness of Paradox’s brands and showcase their vibe and values in all kinds of content (video, image, written, audio), across all platforms (Instagram, Facebook, LinkedIn, TikTok) and in every single interaction with the community.
  • Implementing victorious tactics, strategies and systems to deliver extraordinary pieces of content to our audience will be your daily focus

2.  Create a “machine” at producing AWE for our audience

  • Lead the creation process of our different pieces of content
  • Extract the most relevant and suitable parts of our massive stock of video content and manage their redistribution strategically by adapting them to the different social media formats while making them attractive for our social networks (this requires to be more than at ease with the different social media platforms and have a deep understanding of the subtleties and continuous updates of each platform)
  • Create a culture of constant improvement by giving feedback to the social media team members, challenging them to improve on what they do and their ability to reflect our vibe and values.

3.  Make our community engagement grow

  • Plan content strategically, taking into account the various growth factors (audience peak, formats naturally boosted by the algorithm and so on).
  • Play with new trends and keep up to date with the news to adapt our content and be as much as possible in resonance with our audience and its current issues or envies.

4. Systemize Excellence

  • Study Metrics and KPI, report monthly on your successes and failures, systemize what works in the form of processes; share them to our other social media managers
  • Constantly look for new formats that work. Once found, you systemize them to use them at scale while still keep breaking their patterns regularly to surprise our audience
  • Test new videos headlines, thumbnails, post captions and many other factors to improve engagement and reach
  • Create a process to reuse our best content regularly and across different platforms

5. Build long-lasting relationships with influencers and potential partners

  • Establish first contact with influencers and experts in their field in order to create a relationship leading to opportunities of any types
  • Have a meticulous look of the influencers interacting with our content with the goal of building a relationship with them from this point
  • Be on the lookout for influencers’ interests and latest news to create authentic and relevant, customized and contextual messages
  • Communicate with subscribers, influencers and partners with impact, empathy and kindness while being in tune with the vibe of Paradox Nation.

6. Constantly Source and Hire A-Players to support you in your mission (designers, video editors and copywriters among others)

  • You are expected to be proactive in finding great talents to support your mission.
  • All managers are expected to take responsibility for hiring, not just the HR Department.
  • So, you will also be measured on your ability to find great talents.

Your mission is one thing, but it seems essential that we tell you more about us, because we are not looking for people who are just looking for a job.

In fact, the people we recruit have no trouble finding a job, are even already employed or could be freelance, but they join us because they find something with us that they can’t find elsewhere…

Join an adventure full of ambition
Build something great as a team,
and contribute to a project that changes lives and goes beyond them.

But the best thing is for you to read the following and see if it resonates with you

Who are we ?

We believe that too many people end their lives with regrets. That’s why…

Our mission

Give ambitious people the tools to think for themselves and live the life that truly inspires them

Basically we provide a set of tools and strategies on productivity, leadership, coaching and marketing…
through mobile apps, e-learning platforms, events and a strong presence on social media.

Today, the education industry faces three major issues :

1. An effervescence of unfounded theories

To address this issue, we have surrounded ourselves with scientists, top athletes (Fred Bousquet, Frank Leboeuf, Serge Betsen among others), artists (Barry Osborne, producer of The Lord of the Rings and The Matrix), entrepreneurs (Marc Simoncini, Frédéric Mazzella, Gary Vaynerchuk, Janine Allis) and many other leaders and experts to dissect their strategies and share counter-intuitive and thought-provoking ideas.

2. Ideas that are worthwhile but shared in a boring way
and which unfortunately don’t catch attention.

3. Change is hard. And knowledge only works for too few people

We found our answer in the Greek Mythology, with the Ulysses Pact.

Ulysses of his (Greek name Ὀδυσσεύς, Odysseus) wanted to hear the Sirens’ song, but all of those who tried died doing so. So he decided to put wax in his men’s ears so that they could not hear and had them tie him to the mast so that he could not jump into the sea. For the first time ever, someone was able to listen to the sirens while surviving. Ulysses didn’t succeed because of willpower, but because of an ingenious system that gave him no choice but to succeed. And this is what had been called the Ulysses' Pact.

This is why…


is to make our trainings about entrepreneurship and coaching as attractive as watching Netflix and as effective as Ulysses' Pact.

In order to become the go-to place for ambitious people to get results.

To remember this every day, we created the 100,000 Dreams Wall, 
It's a great feeling for the team to hang a new dream every day in our office, one that has been fulfilled by one of our clients.

Today, this approach has paid off and has enabled us to exceed one

followers on social media
and to organize online events and training courses attended by thousands of people across the globe.
To have articles or interviews in many media, here are some of them:
That’s all well and good, but we wanted more than just personal branding around David Laroche.
So we created 2 new brands with international ambitions :


The first one called Business Tribe to serve established entrepreneurs to Grow Their Business

And the second Effective Coaching Institute to train people become exceptional life and executive coaches.

And that’s where you come in…

Why join us ❤️

You’ll work for a truly unique company and impact  people’s lives in unimaginable ways.. 

Une culture qui mêle bien-être, performance et sens.

Growth & Excellence 🚀

  -> 🏅Being surrounded by A-Players  who thrive to perform while being in a good mood

   -> you don’t want bosses, but coaches and ongoing conversations to support your growth

   -> an ambitious company is synonymous with opportunities for your development!

Impact & Meaning 🔥

  -> 🦄Play a crucial role in the development of a company whose content and products are enjoyed by millions of people

   ->  🤩Waking up in the morning feeling like you are making a difference is something!

But that's not all, because at the heart of our company's DNA there’s also…

Competitive Salary 💰

But you don’t just want a competitive paycheck, you also want…

Freedom & Well Being 🗽☀️

   -> 😎A company culture based on autonomy & accountability

   -> 🏀350€ per year paid by the company to take care of yourself ( for your gym, or dance class )

   -> 🗽Flexible working hours

   -> 🌎A remote culture from day one with the freedom to work from wherever you want 

   -> 🏤Beautiful offices in Dubai, Paris, Barcelona

   -> 💻Work on Mac, for us it counts 🙂

   -> ✈️Annual team building / Team retreats to get together

And as Yannick, our community manager, says: 

To make a long story short, Paradox is a growth adventure on steroids, an adventure where you grow personally while helping others do the same.

But that’s not all…
We believe that people do their best when they feel their best
which is why we provide incredible benefits

Flexible Hours What’s more important to us is the value you provide rather than when you work

350€ credit of fitness activity It can be for your gym membership, yoga studio membership, running shoes, race

Yearly amazing Team Trip We travel somewhere in the world
To connect, celebrate and be clarify our next challenge

Great Office It is something to work from a place where there is a limitless view

Standing desks for everyone for anyone working remotely we’ll give you give a 350€ credit to have an amazing standing desk

Work where you want The luxury of working from home or everywhere in the world

Modern Tools Modern tools make our life so much easier, we love them and

Mac Oh my god we are Mac lovers,
Yes they are expensive but you deserve it

*for full time employees

to work from everywhere in the world

Work from anywhere in the world. Your home, our beautiful Paris or Dubai offices, a
co-working space, on the road, you name it. We want you to work where you feel great

Or from our beautiful Offices in Dubai or Paris

From the heights of Dubai

Quentin loves to start his day with a coffee
on the terrace reflecting on his one thing
Yes these are really your future offices
Rooftop on the 43rd floor with terrace

To the lights of Paris


To work from anywhere in the world is incredible, but we still need to live real moments together
Laughing, clarifying the vision, sharing our new goals
that’s why we organise an…

Amazing Annual Retreat

The ideal candidate: 😍

This position is for you if:
  • You love challenges
  • You’re on the lookout for new trends related to social networks and technology and have the ability to adapt to the ever-changing flow of new trends and features on social networks.
  • You have a deep knowledge and understanding of every platform which means you can easily adapt our content and strategy to each social network (whether it’s TikTok, Instagram, Facebook or LinkedIn)
  • TikToks, IG Stories, IG Reels, Carousels (and much more!) have no secrets for you
  • You have a clear understanding of the different platform subtleties and know how to adapt the content to them
  • You believe in the power of social media to spread inspirational messages at scale and the idea of impacting millions of people through their screens resonates with you.
  • You are passionate about personal growth and you yourself follow an approach that leads to self mastery
  • You have a clear energy and good interpersonal skills: you like to communicate with others, you adapt naturally to your interlocutors and you know how to create a quality bond with others.
  • You are an excellent writer and communicator
  • You are organized, rigorous and pay close attention to details : you are able to handle multiple tasks at the same time, you know how to set priorities and stay focused despite emergencies that may arise. You are excellent at creating and implementing optimal processes.
  • You are creative, proactive and resourceful in your ability to find new systems, processes and solutions to the various issues that a social network may encounter.
  • You like to learn, read, take risks and test new things: Because creativity and innovation are more important than social networks, we put a lot of emphasis on testing, trial and error and are comfortable with failures as long as we learn from them and they allow us to refine our actions.
  • You are autonomous and know how to make yourself “accountable”: With us, you shouldn’t be afraid to get your hands dirty!
  • You have a great ability to learn new tools at a high pace
  • You have great management skills : you know how to make sure people put their full potential in contribution to our mission, how to set up processes that improve the team workflow and most importantly, how to communicate with your collaborators with caring
  • You master the basics of Photoshop and Premiere Pro


All the adjectives/nouns used are perfectly feminine! In fact, 50% of the team
is made up of women.

Language required :

French : You’ll be asked for your first months at Paradox to create content exclusively in French 

English : Being fully bilingual is a must at Paradox as we plan to break into the international and English-speaking market!

But maybe it’s not for you….

We don’t want people who are just looking for a “job”.
We are inspired by…

a culture of performance and ambition

We want to have an impact
And we dream to play in the big league, yes…

There are basketball clubs that were made to be amateur clubs and others who aspire to play in the NBA.
Both are great, and serve their purpose.

Playing in the NBA demands a lot more from the players, but for some it’s what they always dreamt about.
Some are repulsed by Michael Jordan’s high standards, we are inspired by him, by his dedication to his craft and his thirst for excellence.

For sure we have a lot to do in order to be able to say we play in the big league.
But we know we want it…
For us it’s not about NBA, it’s about creating awe for our clients, designing the best training and impact as many lives as possible.

Some people imagine that they will work in an easy and pressure-free environment.
But we have a very startup oriented culture where everything goes fast, where there are a lot of changes
and where we don’t always tell you exactly what to do and how to do it.

We tell each other things, even if they are uncomfortable, we prefer growth over the comfort of our ego and we like it! With us, expressing disagreement to a manager our to the CEO and knowing how to argue is valued!

We encourage critical and strategic thinking, we question our assumptions, we are attentive to our biases and we try to put our energy where the leverage is the greatest.
Do you see criticism as a personal attack? Are you willing to receive regular feedback to help you progress?
Are you ready to welcome them? To give it to others?

Again, we are aware that sometimes it’s not comfortable
but we know that for some people it’s the kind of environnement they always dreamt about.
If it’s your case, then we’re going to love working with you
(and you’ll be cherished with us!),
And if it's ok for you come and write the next chapter with us.

How to apply and join the adventure ?

Recruitment process

Any copy-pasted and non-personalized application goes directly to the trash can.

⚠️ To complete the recruitment process, each candidate must organize calls with his or her previous managers. If you are not comfortable with this idea: do not apply ⚠️


All you have to do is to fill out a short questionnaire by clicking on “APPLY NOW”.
We will ask you to attach your CV (incomplete applications will not be considered).

Google in its early days conducted 12 job interviews.
Apple still does between 9 and 12.
We do 4.

Some will find that it’s still too much but for us it’s the right balance to make sure this job is right for you as we want to avoid as much as possible that in 3 or 6 months, you or we realize that this job is not for you so we avoid as much as possible these always uncomfortable moments. For you, and for us!

❌ Any copy-pasted and non-personalized application goes directly to the trash can.

⚠️ To complete the recruitment process, each candidate must organize calls with his or her previous managers. If you are not comfortable with this idea: do not apply ⚠️

If it's ok for you, come and write the next chapter with you 🚀🚀🚀🚀

Recruitment process

📃 A quick 7 to 8-minutes survey
🎥 A 3 min video to introduce yourself
📞⚡️*A 15-minutes call * by zoom or by phone
📞🌟A 60-minute CULTURE interview by Zoom or by phone to better understand your background and check in depth the alignment with our values and culture
📞 ⚙️ A 60-minute TECHNICAL interview with your future manager to align with what would be expected from you and to assess your specific skills.
⚠️ Reference Calls: you organize for us at least 3 calls with former managers. We do this because it’s the insurance for you and the team to be surrounded by A-Players, and it’s also a way to get to know you and make your onboarding easier.

Welcome aboard!