Content & Social Media

Social Media Coordinator

Full Time
Abu Dhabi
Abu Dhabi
Remote Possible

Pause for a moment. 

Are you on the hunt for an adventure that promises…

🗽 Freedom: feeling free to work remotely or hybrid and being trusted to deliver ?

🔥 Ambition: growing up surrounded by smart colleagues driven to be at the forefront of social media, influence, and the art of capturing and retaining attention ?

😍 Passion: for disrupting the outdated norms of the personal development industry ?

And you deserve it because: 

🎨 You live and breathe for innovation and creativity, with over 2 years of experience in crafting dynamic social media campaigns and content that speak volumes.

🌐 You're bilingual, in both French and English, masterfully writing copy that elevates our narrative, turning every caption, tweet, and post into a magnet for engagement and growth. 

📊 You're data-driven, using analytics to steer creative decisions, ensuring every post is impactful and aligned with our mission. 

⭐You consider yourself as an A-player who is ready to take on the mission of transforming the lives of thousands of people, using the power of social media.

Then this job might be for you! 

This is a full-time position, carried out from our beautiful offices in Dubai or from the comfort of your couch  🛋️ anywhere you’re located. Fluency in written French and English is mandatory.



At Paradox, we are convinced that people do not want “just a job” anymore.

We are all craving to have an impact through our professional journey. Some want to start their own venture, some want to become an intrapreneur in their current organization, some others just want their day-to-day tasks to have more meaning.


But where do we start?

If you have an interest in personal development, you probably already know that:

  • Making things happen is a real struggle when you don’t know what truly inspires you and how to get there ;

  • Available resources are either boring 😴 or full of crazy unsubstantiated theories 🤪.

It needs to change, and we’re here to make it happen!


In other words, we want to make personal growth as entertaining as watching Netflix.

How, you might be wondering?

  • We travel the world and surround ourselves with top entrepreneurs (Richard Branson - Founder of Virgin, Marc Simoncini - Founder of Meeting, Fred Mazzella - Founder of BlablaCar), world athletes (Frederick Bousquet - World record in 50m free swimming, Frank Leboeuf - WorldCup Footballer), and artists (Gad Elmaleh - Comedian, Barry Osborne - Producer of Lord of the Rings and Matrix) ✊;

  • We reverse engineer their strategies for achieving success and lean on the latest researches about neuroscience ⚙️;

  • We deliver trainings & educational contents around Power Skills (critical thinking, productivity, leadership, public speaking, coaching, stress management, etc.), self-growth and performance, through a balanced set of e-learning programs, events and edutainment videos 💡.

From one well-known Founder to a team of +50 people today (and counting!), this approach has paid off and enabled us to exceed 2 million followers on social networks, and to have thousands of people attending our online events and training courses.


  1. Helping 100 000 people achieve their dream and display their pictures on what we call the “100 000 dreams wall” ;

  2. Giving our clients access to constant personal growth by reinventing their learning experience ;

  3. Have Will Smith and Richard Branson in our next documentary.

And that’s where you come in.



Elevate Paradox's brand presence to unprecedented heights by scaling content production and ensuring the essence of our brand resonates with both French and global communities.

To do so, here are your responsibilities: 

1- Content Innovation

🔍 Conduct daily monitoring to stay ahead of social media trends.

 ✍️ Pitch and generate original content ideas daily : a set of 4 Instagram stories, 2 Instagram posts, 1 Vertical Short video for Youtube Shorts/IG Reels, 3 Tik Tok videos, and 5 tweets on X, each uniquely tailored to platform specifics. 

📝 Deliver precise, actionable feedback to our videos editors and designers, using tools like or Google Drive to give Frame-accurate Comments on videos and visual annotations on images.

2-Strategic Growth:

🤝 Act as the liaison between social media and brand departments, translating team requests into action, prioritizing all requests skillfully and sharing insights in weekly meetings with clarity.

📅 Craft and follow an ambitious editorial calendar on a quarterly basis, perfectly aligned with our ambitious marketing campaigns.

📈 Master Metricool and Airtable, turning content performance data into actions, ensuring maximum engagement and reach. 

🚀 Identify and implement cutting-edge social media practices to boost our content's reach and facilitate potential collaborations.

3- Community & Influence: 

💬 Foster a vibrant online community, engaging with followers through comments and direct messages. 

🌐 Forge meaningful connections with at least 5 new influencers or key stakeholders weekly, leveraging these relationships to amplify our message and lead to potential collaborations in our future content (interviews on Youtube for exemple)

4- Excellence in Execution: 

🔄 Continuously update our processes to repurpose our best content to maximize its impact.

🤖 Automate monitoring and analysis of industry trends. 

🔧 Streamline tasks for efficiency using tools like Make, Airtable, Metricool, Clickup, ChatGPT… 



  • You have 2+ years of experience in social media management, preferably in edtech, personal development or onlinemedia.

  • You have a track record of scaling content output without compromising quality or brand alignment.


🔍 Detail-Oriented: Your exceptional attention to detail ensures every post is on-brand. 

🔥 Passionate Innovator: Inspired by thought leaders like Alex Hormozi, Ali Abdal or Chris Do we seek someone who embodies innovation and relentless drive.

🎨 Creative Visionary: You see the world differently, always finding new ways to engage and inspire through social media. 

🤝 Team Collaborator: You thrive in collaborative environments, inspiring those around you while embracing feedback and diverse perspectives. 

🤖 Tech-Savvy: You leverage digital tools to amplify your productivity and creativity. 

💡 Proactive Learner: You're always ahead of the curve, anticipating market trends and adapting strategies accordingly.


French: fluent
English: fluent



  • You don’t like to be challenged and grow in your job

  • You don't like receiving or giving tough feedbacks

  • You don’t usually try to improve the processes in place: if they are here, there is a reason

  • You like to have very specific tasks assigned to you that won’t evolve in the course of a year

  • You like to be told what to do or how to do something on a daily basis

  • None of the following reflects your personal interests: personal development / coaching / professional growth / education / edtech / teaching / edutainment / impact startups

  • Your only driver is joining a full-remote company: yes, our company culture is cool, but we want people to care about our mission, products, and their job!



Growth & Ambition 🚀

🏅 Being surrounded by top team who strive to perform whilst being in a good mood
🏋️‍♀️ No more bosses, but ongoing conversations to support your professional development
⚡️ Being part of an ambitious company with a lot of growth opportunities

Impact & Meaning 🔥

🦄 Playing a crucial role in the development of a company whose content and products are enjoyed by millions of people
🤩 Waking up in the morning knowing you are making a difference: we receive messages every day from clients who have successfully lost weight, quit smoking, reach a mile stone in their business, built better relationships, and made positive changes in their lives.

But that’s not all, we believe that driven people deserve…

Freedom & Well Being 🗽☀️

😎 A company culture based on autonomy & accountability
🗽 Flexible working hours
🌎 A remote culture from day one with the freedom to work from wherever you want
🏤 Magnificent offices in Dubai, Paris and soon Lisbon: you’re at home worldwide
⌨️ Standing desks paid by the company, if you live far from our offices
💻 Macbook: to be the most efficient in your work
🏀 350€ per year paid by the company to take care of yourself (for your gym, or dance class or whatever make you feel great)
📚 150€ per year paid by the company to boost your knowledge (books, education): we are passionate about learning and want to support your growth)
🤝 1:1 coachings: a Paradox coach supporting you personally or professionally to live your best life
✈️ Annual team building



That job description resonated with you?

Click on "Apply for this position" and fill out a short questionnaire (7 to 8 minutes) to tell us more about yourself and send us your CV!

Hiring process

📃 A 6 to 8 minutes application survey.

💻 A 15-30 minutes video call with Timy, our HR to assess the fit between the position, the company, and your own career path.
💻 A video-call focused on your career with Mohamed, Head of Social Media to review your background & see how we can match your desires with our needs.
💻 A culture-fit video call to check in depth the alignment between you and our values and culture.
💼 Reference calls to get in-depth insights about how you work in different environments, make your onboarding easier, and give everybody on the team the insurance to be surrounded by A-Players.
🤗 Welcome aboard!

About our hiring process

Our recruitment process is tailored to do our best to avoid that you or us realize that we’re not a perfect fit in two or six months. It might seem long, but every step serves a purpose and will allow us to get to know you better as much as it’ll help you understand more where you’ll be stepping in.

We also want you to have time to ask all of your questions regarding your job description, the long-term vision of your team and the company, our values, with the relevant interlocutor in front of you.

The steps mentioned above can be rearranged depending on yours and the interviewer’s availability.

How to nail your Paradox application?

✅ Tailor your CV & application to our specific job description and company. Attention to detail is important as an employee as it is as an applicant!

✅ Complete the different steps of the application process in a timely manner, to ensure you don’t miss out on this opportunity!

✅ Help us organize calls with your previous managers (or colleagues and/or clients depending on context and positions) at the end of the recruitment process.

✅ Prepare your interviews and the questions you will ask at each step, depending on who’s conducting it.

How to apply and join the aventure?

Follow the recruitment process below